Veridian is a next-generation property management company focused on streamlining operations for residential communities through automation and centralized systems. As their offering expanded, they needed a brand and website that better reflected a more modern, tech-enabled approach.
I helped develop a comprehensive brand identity system, building on the existing logo to define a refined visual language across color, typography, and graphic elements. This system was then used to redesign a website that now clearly communicates Veridian’s services while simplifying complex information for board members and residents.
In collaboration with Blueprint Studio, I led the website design and oversaw development to ensure a cohesive and polished final product. The result is a streamlined digital presence that positions Veridian as a more efficient and forward-thinking solution for community management.
credits
Beca Dutra = Brand + Web Design Sarah Sarazen = Brand + Web Design Kacey Musick = Webflow Development