Blueprint’s co-founder, Sarah Sarazen, and I created Bride To Be after years of being asked by friends and family to design everything from wedding websites to invitations. We saw an opportunity to bring a more thoughtful, design-forward perspective to a space that often felt repetitive and lacked a sense of elevation.

We built Bride To Be as a curated template studio, offering cohesive collections that span every touchpoint of the wedding experience—from save-the-dates and invitations to websites and supporting assets. The goal was to make elevated, bespoke-feeling design more accessible without sacrificing quality or cohesion.

Together, we developed the brand identity and visual system for Bride To Be, and designed a full Shopify website.. We also created each template collection—from invitations to websites—and directed the visual language across product and campaign imagery, ensuring a consistent and considered experience across every interaction.