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Good Weird
|
Cosmetics
2023
objective
Good Weird, a gender-neutral makeup and skincare brand, sought to revamp its online presence to match its growing popularity. In partnership with ilovecreatives Studio, I played a key role in creating a new website and refreshing the brand's visual identity.  Inspired by early 2000’s game consoles and Y2K trends, we crafted a unique website that reflects the brand's playful spirit and dedication to quality. 

The goal was to make Good Weird stand out in a competitive market while enhancing the user's shopping experience. From strategic planning to design and development oversight, I collaborated with ilovecreatives Studio to bring this vision to life. The result is an immersive website that not only showcases Good Weird's identity but also improves functionality, setting a new standard in the brand's online engagement and market differentiation.
credits
ilovecreatives Studio
Mindy Nguyen = Creative Director
Sarah Campbell = Art Director + Designer
Beca Dutra = Art Director + Designer
Maggie Hoyle = Creative Producer
FAV Solutions = Developer 
web design
brand identity